Member Benefits

Purchasing Power and So Much More

The Alliance, powered by CECOP, helps Members attract more patients, improve the patient experience, and drive revenue and profitability through exceptional membership benefits.

Your Alliance Membership Includes

1. Scaled purchasing with premier suppliers

Just by joining our association, you can flex considerable buying power. We negotiate discounts with popular and innovative brands on behalf of our membership of independent optical buyers.  You improve your margins. There is no obligation or commitment required of you.


2. Advantage Rewards program with exclusive incentives for Members

FREE program! Earn additional incentives when you reach volume goals for specific product categories and brands.


3. Opportunities for sales, marketing and product training

By meeting Advantage Program objectives, you may earn marketing and operational support that helps you strengthen your business. Learn how to bring more customers into your practice; get them to stay and buy, and retain them for life.


4. Strategic and business operations guidance

CECOP and The Alliance have more than a quarter century of experience helping independent optical practices thrive.  We share our insights to help you operate most efficiently and profitably.


5. White labeled frame and lens package

This bundled white label frame and lens package, with retail prices starting at just $149, helps you compete with big box and quick service online options without losing margin. Our unique no-inventory process enables you to attract new customers and upsell current ones with a great price, amazing style and lightning-fast turnaround. Exclusively for The Alliance and CECOP Members.  Learn More.