*Not Available for Puerto Rico Members*

The Alliance Frame & Lens Collection

A bundled white label frame and lens package starting at just $149 retail

Exclusively for The Alliance and CECOP Members—a great reason to join today for FREE

Compete with big box and quick service online options without losing margin by offering customers a great price, amazing style and lightning-fast turnaround

Insights Man 2

How it Works

  • You order and display an in-store kit of 24 frames.
  • You retail frames starting at $149 single vision and $249 progressive.
  • When a consumer chooses a frame, you simply submit the Rx information into the Nova ordering portal.
  • Frames are well stocked in-lab for lightning-fast turnaround.  No need to stock inventory in your store, send frames or take anything off your board!
  • Your order is fulfilled and shipped with quick turn, right from the lab.
  • Your Member wholesale price reflects a potential markup of 3X-5X-equivalent to or better than comparable options.
Insights Woman 2020 2

What it Means to You

  • If you sell just an incremental 300 Frame & Lens bundles in a year* by capturing customers that would otherwise purchase affordable options elsewhere, it represents additional potential profit of $40,950 and a 69% profit margin.

* For simplicity, calculations assume 50% Single Vision and 50% Progressives sold, and that all Single Vision lenses are Lighten Up Sentinel Poly Sphere Anti-Reflective and Progressive lenses are ShoreView Traditional Poly - Triumph Anti-Reflective. Competitive pricing based on January 2021 market review.

Insights Womens IMP1001

About the Collection

  • Frame/lens bundles are priced to be extremely affordable for customers and competitive for you.
  • Your in-store kit includes 24 frame SKUs—12 men's and 12 women's—in a range of styles, sizes, colors and materials
  • Frames are part of an extremely popular private label product line.
  • State-of-the art regular and progressive lenses are provided by Nova Optical Lab, with free edging on progressives.
  • Kit also includes vouchers for 2 jobs with FREE lens and AR coating (you pay only for frames) on your first 2 INSIGHTS PREMIUM + PAL orders.
  • Special promotion reduces in-store kit cost to $0—contact us for more details.


Website product images upon request  |   Hassle free return policy   |   Special promotions   |   And more!

Learn More

This exciting program is exclusively for The Alliance and CECOP Members. It's free to join! To learn more about Membership and the Frame & Lens Collection, complete the form below.