For Brand Partners

CECOP and The Alliance Have Worked With More than 120 Brand Partners in Europe, Latin America and North America

Delivering Value to Optical Brand Partners

The Alliance Buying Group is now powered by global optical buying group powerhouse CECOP.  For more than 25 years, we have connected brand partners around the world with the independent and entrepreneurial segment of the optical market.  We go above and beyond expectations to help realize your strategy for this channel, locally, nationally or globally.

We have worked with more than 120 brand partners in Europe, Latin America and North America.

LHD_AUERBACHSTEELE_270919_WEB-71-2
MYKITA_Shop_München-01-copy-1536x1152

A Win-Win

Here’s how everyone wins when you partner with The Alliance and CECOP to reach independents:

  • You access more than 7000 independent optical locations across The Alliance and CECOP USA Membership that may not be easy or effective for you to reach otherwise.
  • Our exclusive rewards program provides incentives for members to purchase brands like yours—a win for you.
  • By meeting goals, independent operators earn product training and marketing or operational support—a win for them.
  • We also provide opportunities to reach Members through our marketing programs to help you achieve target growth goals.

Learn More: Your Brand + CECOP + The Alliance

Grow sales, enhance your brand image and help support small business commerce