We empower independent optical professionals
Achieve purchasing power and so much more: get more patients, improve the patient experience, drive revenue and profitability.
Your Alliance Membership
- Scaled purchasing with premier suppliers
- Unmatched rewards program offering incentives for Members to channel all buying through The Alliance
- Opportunities for sales, marketing and product training
- Strategic and business operations guidance
- NEW! White labeled frame and lens package that helps you compete without losing margin. Get more info.
Everything Opticians and Optometrists Need
We Partner with More Than 120 Brands Globally
We facilitate collaborative relationships with the right suppliers for you locally.
We Share Our Marketing and Sales Expertise
Bring more customers into your practice; get them to stay and buy, and retain them for life. We also help you operate most efficiently and profitably.
About The Alliance
The Alliance Buying Group is powered by CECOP—the leading global association of independent opticians and optometrists, delivering collective buying power, operational best practices, strategic solutions and other services to 4500+ members across the globe. CECOP and The Alliance combine years of expertise serving the independent optical market with continued US-based operations and local insights to bring value to our Members.